Journey Mapping looks at the entire end-to-end interaction that people have with your organisation. Successful businesses are increasingly turning to journey mapping to pinpoint every customer and user touchpoint, in order to streamline delivery and cement loyalty.

From initial product introduction to recycling and service cancellation, grasping the end-to-end experience lifecycle is a critical factor in the success of a product or service experience. Uncover expectations, pain points, and opportunities and translate these insights to design innovations.

What you will learn

• What is a journeys map?
• Journey mapping techniques and principles
• Guidelines for integrating experience lifecycle thinking into your process
• Possible journey mapping outcomes
• How to use journey maps as a tool for organizational transformation
• Hands-on experience utilizing journey mapping principles

Who should attend

This course is for business owners and leadership teams who want to better understand how service design can help future-proof their organisation. We assume little awareness of the user experience or usability field.

Details

• 1-day courses run from 9:00am – 4:30pm (Eastern Standard Time)
• Course will have a 1-hour lunch break
• Choose from In-person or Live Online

Course Materials

In-person:
Participants receive a printed course booklet. A laptop is not required for this course.

Live Online:
Access to our Learning Management System

Certification

Journey Mapping is a course within the User Experience Researcher Certification if finished within two years of the initial course.

Learn more about our upcoming courses on our website: www.akendi.com/ux-training

Cancellation

Things don’t always work out! After you register, if something changes and you have to cancel:

10 business days before training start day, no refund. Acceptance of transfer of dates is at Akendi’s discretion and may incur a nominal fee.

30 business days prior to the start date, the fee is totally refundable minus a 5% administration fee.

20 business days prior to the start date is 50% refundable, plus a 5% administration fee.