We will analyze how AI is transforming the way we develop market strategies, from segmentation, personalization and optimization of campaigns, connecting more deeply with consumers.

We will have the participation of Camila Tomás, VP of innovation and technology at Puig, who will share with us the success story of ScentXP, a recently launched technology spin-off, in addition to the Liquid Lab team, with Aleix Valls (CEO and founder), Aleix Porta (Head of Innovation) and Mireia Carboneras (Head of Methodology).