How to expand marketing planning capacity to present, convince, approve and sell ideas and projects. Our planner trainer course.

Get to know our marketing planner training course, the only one with 52 face-to-face editions held and 778 certified professionals since 2011.

Analyzing, diagnosing, proposing solutions to problems, and identifying market opportunities should be practices mastered by marketing and communication professionals, business managers, and entrepreneurs. Because it is not enough to be just a good administrator. In competitive scenarios, it is necessary to know how to plan and present your knowledge and ideas in plans.

To do this, it is necessary to understand the marketing tools and the process of planning, formatting, and selling projects in order to get approval and support for their implementation.

The Marketing Plan and Business Strategy Course seeks to train professionals for marketing planning with a focus on project presentation.

The program consists of modules that form the key themes of the subject: Competitive thinking in Marketing with the use of matrices and tools; Marketing Plan and Business Models; Efficient presentation of ideas; and Operational and financial feasibility study.

The Marketing Plan and Business Strategy Course has 52 applied classes and 778 certified professionals since 2011. It is coordinated by prof. Marcelo Miyashita, director of Miyashita Consulting and recognized for his marketing planning skills.

• Check out this Event on LinkedIn
• Meet Miyashita Consulting
• Follow prof. Marcelo Miyashita on Instagram and LinkedIn

EVENT IN PORTO ALEGRE IN ON-DEMAND FORMAT

The on-demand agenda format allows us to hold courses in cities and capitals outside our schedule. So, enjoy! Buy your pre-registration and let your friends and your companies know so you can take this course at the convenience of your city. Nothing better.

COURSE AGENDA

In this format, the class will have the agenda defined only after all pre-registrations are sold. Then the dates will be defined together with all pre-enrolled, who can later buy the respective registration in the class as an Individual or Legal Entity.

PRE-REGISTRATION FEE AND REGISTRATION PRICE

The pre-registration fee is R$ 99. With the on-demand class formed and with a defined agenda, only pre-registrants will be able to enroll in the course at a reduced price: company (PJ) from R$ 720 to R$ 680; and professionals (Individuals) from R$ 720 to R$ 580. Settling only the difference, for example, for Individuals for R$ 481. Therefore, the purchase of the “pre-registration fee” alone does not guarantee participation in the course – it is necessary to later purchase the registration at the reduced amount by paying the difference.

CAN I CANCEL THE PRE-REGISTRATION?

Yes. At any time, you can withdraw from your purchased pre-registration and therefore not have access to the reduced PF subscription price. It will be enough to request that the cancellation and refund will be made.

PROGRAM

Module 1. Competitive Thinking in Marketing

• Evolution of marketing reasoning and strategy
• Traditional planning building model and its flaws
• The approach to the use of matrices and planning logics
• Competition matrix in marketing and its variables
• Macro processes and activities in the marketing area

Module 2. Marketing Plan using matrices

• Visual maps in project development
• Using spreadsheets as a planning tool
• The advantages of templates and the use of checklists
• Matrices in the planning and design stages
• Planning as a competitive career skill

Module 3. Development and formulation of projects

• Proposition of the project thesis, its objective and tasks
• The importance of speed in the planning process
• Research stage and data and content collection
• Ideation-driven, prototype, demo, and A/B testing vision
• Use of mind maps and zoom-out practices

Module 4. Persuasive production and presentation

• Plan roadmaps geared towards approving ideas
• The strength of the approach: context, problem, therefore, solution
• Current presentation and visual production techniques
• The project’s accounting and financial feasibility view
• Result indicators and return on investment

TEACHER

Marcelo Miyashita – He is one of the main names in marketing in Brazil. In 2015 he entered the Hall of Fame of the Brazilian Academy of Marketing. From 2007 to 2011 he received the title of Marketing Expert and in 2006 he received the Marketing Best Award – granted by the main organizations that promote marketing in the country: Editora Referência (which publishes the PropMkt Newspaper and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a speaker and director of Miyashita Consulting, a consulting and training company that since 2003 has trained more than 9 thousand professionals in more than 550 editions of executive courses and business training. He has a 29-year academic career as a professor in postgraduate and MBA courses. He teaches at FIA Fundação Instituto de Administração, FGV-EAESP GVpec, Madia Marketing School and Faculdade Damásio. He has a postgraduate degree from ESPM and an advertising degree from Cásper Líbero, where he also taught for 15 years.

GOALS

Train professionals for marketing planning with a focus on project presentation. How to master marketing tools with the use of planning matrices. And how to make more persuasive presentations.

TARGET AUDIENCE

• Entrepreneurs and business managers;
• Marketing and communication analysts and managers;
• Marketing professionals in general and related areas, sales and administration;
• Students who seek to improve their education.

DIFFERENTIAL

• Created and formulated by Prof. Marcelo Miyashita, recognized author of award-winning marketing plans, specialist in Relationship Marketing and one of the most requested marketing speakers in the country;
• Course with 52 applied classes and 778 certified professionals.
• Certified by Miyashita Consulting. Consulting in the marketing area with 559 classes of open courses and in-company versions in 22 capitals of Brazil and 9,052 certified professionals since 2003.
• Check out testimonials from former students of this course: https://www.miyashita.com.br/cursos/curso-de-plano-de-marketing-e-estrategia-de-negocios/

SALES POLICY

We work with the commercialization of 2 types of registration (Individual and Legal Entity). Each type with an application procedure:

• Individual Registration: from R$ 580 to R$ 720. Check out the Miyashita Consulting website for an interest-free installment payment option. Participation in the course is only confirmed with proof of payment.
• Legal Entity Registration: R$ 720 per employee, with invoiced payment. The PJ application procedure is not online. It is necessary to contact our customer service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the Company’s data for analysis (Corporate Name, CNPJ and Address with ZIP Code) along with the data of the participating employees (full name, position, e-mail and telephone). Then the billing procedure and confirmation of participation in the course begins.