Customer Relationship Management for generating business and maintaining reputation. The most applied course on Relationship Marketing in the country with 150 editions held and 2,740 certified professionals.

Good customer relationships are the result of a sum of positive factors: helpful service, efficient services and a policy of valuing customers within the business. When these factors are in line, and with defined quality standards, customers have a feeling of satisfaction and recognition, which can lead to reputation – the customers’ certainty about the quality of the company, that is, trust. And customers who trust become great generators of word-of-mouth, as long as they are intelligently stimulated to propagate and speak well.

With Relationship Management, which occurs at all points of contact between the customer and the organization – in the commercial, customer service and after-sales areas – there is the opportunity to treat and work with the customer in a differentiated and customized way.

Relationship Management can be intensified by Relationship Marketing actions. Institutional actions that the organization creates and maintains with its customers, which strengthen the company’s public image and also support personal relationships between employees and their customers. And customers who trust generate more referrals, which generate new business with new customers for the company.

The course deals with the issue of Relationship Management in business. It is coordinated and applied by prof. Marcelo Miyashita, one of the market references in the theme of relationship marketing.

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AGENDA 2025 – CURITIBA

• Days 16 to 17 January 2024. Thursday to Friday from 6:30 pm to 10 pm
• Intensive course with coffee-break services, full class material, and certification
• Location: Hotel Slaviero Curitiba Batel – av. Visconde de Guarapuava, 4.069

Check out interest-free installments on the Miyashita Consulting website. And packages with discounts for company registration.

PROGRAM

Module 1. Customer Relationship

• Marketing in the sales and relationship process
• Business vision oriented to customer loyalty
• Evolution of Relationship Marketing concepts
• Customer and its power to generate leads and new business
• ROI in relationship management

Module 2. Buyer performance management

• The Customer Lifecycle Matrix and how to use it
• Sales data management and capture
• Database Marketing and Opportunity Identification
• Analysis of service processes
• How to promote Experience in the relationship ruler

Module 3: Active customer portfolio management

• How to segment customers and sales channels
• Performance analysis and customer ranking
• Identification of demands, proposals and business
• Loyalty Program and its applications
• Retention and recovery of customers in the inactive portfolio

Module 4. Relationship Marketing Program

• The value of the customer on the timeline
• Directing efforts and investments to VIP customers
• Relationship Marketing Program Structure
• Benefits and characteristics of efficient programs
• Case studies and examples of successful programs

TEACHER

Marcelo Miyashita – He is one of the main names in marketing in Brazil. In 2015 he entered the Hall of Fame of the Brazilian Academy of Marketing. From 2007 to 2011 he received the title of Marketing Expert and in 2006 he received the Marketing Best Award – granted by the main organizations that promote marketing in the country: Editora Referência (which publishes the PropMkt Newspaper and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a speaker and director of Miyashita Consulting, a consulting and training company that since 2003 has trained more than 9 thousand professionals in more than 550 editions of executive courses and business training. He has a 29-year academic career as a professor in postgraduate and MBA courses. He has a postgraduate degree from ESPM and an advertising degree from Cásper Líbero, where he also taught for 15 years.

GOALS

• Increase your competitiveness through the use of Relationship Marketing;
• Complement your learning with current market knowledge;
• Broaden your view on customer management and targeted communication;
• Reinforce your planning competence with innovative marketing strategies.

TARGET AUDIENCE

• Entrepreneurs and business managers;
• Professionals who work with customers: sales, customer service, and after-sales services;
• Marketing and communication professionals who carry out or seek to carry out customer relationship management projects;
• Students who seek to expand their skills.

DIFFERENTIAL

• Course on customer relationship management most applied in Brazil, with 150 classes and 2,740 certified professionals;
• Classes applied and coordinated by prof. Marcelo Miyashita, one of the references in the country on the subject of Relationship Marketing.
• Certified by Miyashita Consulting. Consulting in the marketing area with 556 classes of open courses and in-company versions in 22 capitals of Brazil and 9,025 certified professionals since 2003.
• Check out testimonials from former students of this course: https://www.miyashita.com.br/cursos/curso-de-gestao-e-marketing-de-relacionamento/

SALES POLICY

We work with the commercialization of 2 types of registration (Individual and Legal Entity). Each type with an application procedure:

• Individual Registration: from R$ 580 to R$ 690. Check out the Miyashita Consulting website for an interest-free installment payment option. Participation in the course is only confirmed with proof of payment.
• Legal Entity Registration: R$ 720 per employee, with invoiced payment. The PJ application procedure is not online. It is necessary to contact our customer service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the Company’s data for analysis (Corporate Name, CNPJ and Address with ZIP Code) along with the data of the participating employees (full name, position, e-mail and telephone). Then the billing procedure and confirmation of participation in the course begins.

CLASSES

Check out the classes held in the Relationship Management and Marketing Course. National course applied in 22 capitals and other cities: