Welcome to the seminar “Successfully Acquiring Industrial Projects”

Our seminar offers you tried and tested strategies to attract financial resources from industrial companies for your scientific institution.

Find out how to address industrial customers in a targeted manner, arouse interest and negotiate convincingly. Immerse yourself in the world of acquisition techniques and learn how to successfully market your research achievements.

Face-to-face seminar in Dresden | 2 days
03.12.2024 from 09:00 to 17:30 04.12.2024
from 09:00 to 16:30

An event as part of the TA continuing education series
The acquisition of industrial projects for scientific institutions is extremely lucrative. Nevertheless, many scientific acquirers are fighting for industry funds, and patent marketing alone is often not enough.

Our two-day seminar offers insights into the success factors and proven acquisition techniques that lead to more industrial projects. Discover how you can confidently convince industrial customers to invest in your innovative technologies.

In this seminar you will learn how to carry out the acquisition of industrial projects and R&D contracts in a targeted manner and how to successfully market the research services of your scientific institution/team. You will learn how to identify new industrial customers, make lucrative industry contacts and arouse interest. In the process, you will learn conversation strategies and questioning techniques for successfully conducting acquisition interviews. In addition, you will work on your own communication behavior and develop an eye for identifying customer benefits in order to successfully market your offer.

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Agenda

Target group
The practice-oriented seminar is aimed at

• Transfer Managers in Scientific Institutions
• Executives from scientific institutes
• Acquirers from research-related startups

Speaker: Hans-Lothar Busch
Hans-Lothar Busch, Germany’s leading expert in the acquisition of industrial projects for scientific institutions, has extensive experience in sales and coaching. With a degree in business administration and a specialization in marketing at the Helmut Schmidt University in Hamburg, he has worked in various positions in the technology industry. For over 25 years, he has successfully supported the Fraunhofer-Gesellschaft and other institutions in the acquisition of industrial projects and has been working as a lecturer in technology transfer at the Technical University of Cottbus since 2021.

Face-to-face seminar
Dresden (city center)
exact address to be announced

Pricing
TransferAllianz e.V. is the German Association for Knowledge and Technology Transfer (WTT). It unites colleges, universities, non-university research institutions, patent exploitation agencies and other transfer service providers to form a nationwide, growing network.

All members of this network receive a 10% discount on the original ticket price compared to non-members. Up to 30 days before the start of the event, we also have a limited number of Early Bird tickets available. Here, an early bird discount of (further) 10 percent is granted.


Cancellation Policy
Bookings cancelled up to 30 days before the day of the event will be refunded 100% minus the organizer’s booking fees with the platform. A later cancellation is not possible, but in this case, you will receive a non-refundable credit in the form of a 25% discount on a follow-up event of TransferAllianz e.V. with HZDR Innovation GmbH as host.*

The appointment of a representative is possible at any time.

Places will be allocated according to the date of registration. The organizer reserves the right to cancel seminars due to force majeure or for important reasons such as e.g. absence or illness of a speaker, too few participants, etc. In this case, the registered participants will be informed immediately and the seminar fee already paid will be refunded 100%. Further claims are excluded.

*redeemable within one year